Nike Air Presto was initially released in the year 2000 and since then, it has become famous footwear for sportsmen all around the world. Nike has always been known for its amazing performance and innovative design. It has been known widely for its alpha sizing and beautiful construction. A huge advertising campaign launched this design and underlined its amazing features of unmatched performance and looks. A highly creative marketing strategy was followed for its release and promotions. It was a head turner for all the sports community and these running shoes turned out to be ground breaking with their unique features.
The Nike Air Presto running shoes were an innovation taken place in Korea as the production and development activities of these shoes were carried out there. The design was oriented towards giving the customers a perfect fit and extreme comfort. While building these shoes Nike kept in mind the major requirements and demands of the runners ranging from right size and fit to the comfortable stride needed for running fast. The original color ups and the detailing has been known as being inspired by Apple’s i Mac and the special casings. It took around four years for the shoes to finally reach the market after the exhaustive research. It became a hit when they entered the market.
The material used is spacer mesh known for its breath ability and it is highly stretchable. With this kind of flexibility, the upper material of these shoes is the ideal for this pair of running shoes. The mid foot cage of these shoes provides the needed support for your feet and there is an external heel counter that gives the necessary balance. The toe bumper is present adding to the comfort for the front part of the foot. All these features made it an absolute favorite of all. Nike Air Presto was launched with much publicity and the advertising led to the huge boom in sales. It has been worn by many elite runners
Nike Presto comes in various sizes ranging from extra small and going up to extra-large giving the customers liberty to pick their perfect fitting pair of shoes. This idea of different sizes for Presto was marketed in a unique way by calling it the T shirt size for the feet. Initially these shoes came in 13 different color ways and a special persona was constructed for every one of these. Nike Air Presto is available in a wide range available for both men and women. This pair of shoes is light weight and the ideal pair for every running enthusiast as it set the technological benchmark in comfort and performance.
These shoes had used a neoprene upper part that was digitally printed and this whole range has been recognizable for the collectors. Many custom pairs were created for marketing projects and this led to the evolution of new styles, structures and color ways. With these features and design innovations, Nike led the sports shoes industry for the coming times like a boss.